What does being an Australian citizen mean to you?
That’s the question the Department of Immigration and Citizenship is asking through the launch of a new social media campaign. The aim of the campaign, which coincides with Australian Citizenship Day on 17th September (who knew about this beforehand?), is to encourage Australians to post a video on Instagram explaining how they affirm their loyalty to Australia.
Entrants are being urged to come up with a creative way of affirming their Australian citizenship, whether it’s to
- donate blood
- coach their local sports team
- volunteer at a nursing home
- commit to cook the snags on the barbie at each family gathering.
“The citizenship affirmation is a way for Australians to publicly affirm their commitment and loyalty to this wonderful country,” an unnamed departmental spokesperson said.
“What we’re asking Aussies to do this Australian Citizenship Day is to create their own affirmation, starting with the words ‘As an Australian citizen, I affirm …’ and then explain a way they demonstrate what it means to be an Australian.”
Videos can be posted until next Tuesday and the best entries will be shared across the department’s Facebook, Twitter and Storify accounts.
Hundreds of people will become Australian citizens at special ceremonies planned across the country to celebrate Australian Citizenship Day.
To post a video, log on to the Department's Instagram account and use the official campaign hashtag of #AusCitzDay.
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