Search Engine Optimisation (SEO) is all about being seen first before your competitors. Google has gathered 1.2 trillion searches per year worldwide, which is truly 3.5 billion searches per day. We have no doubt that Search is the #1 driver of traffic to content sites, beating social media by more than 300%.
SEO leads have an average of 14.6% close rate as compared to 1.7% in direct mail or print advertising.
It is also important to know that 75% of users never scroll past the first page of search results in Google, while up to 80% of users ignore the paid ads and focusing only on the organic (i.e. non-paid) search results. 70% of the links that search users click on are organic.
SEO is best attained when your website holds the most current & relevant information that people and search engines look for. People look for relevant information and images of stuff they are interested in, and bots rank sites for Search Engines by scanning codes within websites. By geting your SEO work done upfront, itlets you beseen first before competitors.
If you need any advice on SEO for your website, please feel free to contact Nick Cavarretta, the SEO Specialist.
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