Gen Y’s know how to read labels and, due to social media, are more educated when it comes to bad fats and the macronutrient breakdown in food, according to prepared meal provider FivePointFour’s Founder 25 year-old Ben Doolan.
“Gen Y’s are 100 per cent goal-focused,” Ben said, “We want nutritious food that improves health and fitness. That’s why we believe our business has grown by an astronomical 2,850 per cent during the past 17 months, particularly among my generation.”
Ben understands the science and art behind crafting healthy, nutritionally balanced meals that both excite and please the taste buds and has made it his mission to change the plate of prepared meals.
“Veganism is a lifestyle growing in popularity – it offers immense health benefits due to its high fibre, high alkaline ingredient intake, but it’s important, particularly when starting out, that nutrients are balanced,” Ben said.
BEN'S TIPS:
Ben’s Top Three tips for selecting a healthy prepared meals that will tick all the boxes:
1. If it’s white, it’s not right: replace white rice with brown and white potatoes with sweet potatoes
2. Eat green, stay lean
3. Protein is essential for energy but it needs to be premium quality: chicken breast only (no thigh), lean high-grade beef cuts and 90CL+ low-fat mince.
To win 1-of-2 FivePointFour worth $149 each, please click here.
__small.png)
