Coffee more appealing than sex:

Coffee surpasses sex as the ideal wake-up call according to a Le Méridien survey of 7,455 coffee drinkers.

Ahead of international Coffee Day on September 29, the study found coffee surpasses sex as the ideal wake-up call according to more than half (53%) of the global respondents. 

It also showed a majority (51%) feel they could go longer without sex than without coffee.

An overwhelming 78% would rather give up alcohol, social media or sex with their spouse for a year rather than forfeit coffee – proving that a bean buzz remains the ultimate high. 



Of all the effects felt from lack of coffee, approximately one-fourth (28%) feel less creative, 22% cannot get out of bed, and 16% say that they are not able to talk to other people without it.

With speed of information, convenience and connectivity leading the charge in today’s society, it is no wonder that coffee and social media are closely intertwined. 

The global study found that a majority of respondents (72%) will either check their social media accounts or read a newspaper/magazine.

73% of respondents would give up television and internet in a hotel for the perfect cup of coffee.

“Coffee continues to be an increasingly important part of the travel experience,” says Brian Povinelli, Global Brand Leader, Le Méridien and Westin.

To meet the growing demands of coffee lovers worldwide, Le Méridien today launched a new Master Barista initiative that will by end of year introduce a dedicated coffee expert to every hotel globally.