Kerryn Boogaard Kerryn Boogaard
Beverly Goldsmith Beverly Goldsmith
Zoe Bingley-Pullin Zoe Bingley-Pullin

World’s first ever children’s fashion show:

Featuring leading brands & raising questions about marketing to children
By Motherpedia
Date: March 24 2013
Editor Rating:
fashionparade2

This week London hosted the world’s first ever children’s fashion show. Featuring autumn and winter designs from Chloe, Little Marc Jacobs, Diesel, Tommy Hilfiger, Fendi and Paul Smith Junior, little ones took to the catwalk in style.

The luxury childrens wear market is estimated to be worth $750 million in the UK alone has recently seen the debut of famous children like Romeo Beckham into the world of fashion appearing in the Burberry campaign.

The event saw stylish celebrity parents and their equally fashionable children were out in their droves at Freemason's Hall, Covent Garden, to witness the world's first ever kid's catwalk show.

A fashion show, like the adult version, has an after-party where the room was transformed into a children’s playland with a giant bubble machine, a manicure bar for little fingers, a photo booth and a popcorn vendor.

Speaking ahead of the event, Portia Freeman, an international model who has even modelled with her own young son for Italian Vogue, said: 'I'm super excited because I love children's wear, I am obsessed so I am just here to enjoy it."

Others were not as supportive of the event. The Financial Times' Vanessa Friedman wasn’t a fan, writing that kids’ clothing should be "a place of freedom" where children can play around with identity and perceptions. And that fashion shows deliver images that are too rigid and they won’t learn to experiment with their own innate sense of expression.

While Daily Beast’s Tom Sykes questioned whether the show put too much pressure on kids to grow up too young.

What do you think? A bit of fun or inappropriate?

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