Kerryn Boogaard Kerryn Boogaard
Beverly Goldsmith Beverly Goldsmith
Zoe Bingley-Pullin Zoe Bingley-Pullin

Do you know your ABS from your ABC?:

The Crashed Car Showroom is a safety initiative to educate about car safety technology & help reduce collisions on our roads.
By Motherpedia
Date: March 20 2014
Editor Rating:

A new survey by NRMA Insurance has revealed a concerning lack of knowledge among Australian drivers about car safety technology.

Despite 95% of Australian drivers claiming safety is their first priority, only one in 10 drivers feel they are truly knowledgeable about car safety.

As a result, NRMA Insurance has created the NRMA Insurance Crashed Car Showroom, an interactive exhibition in Sydney’s CBD, designed to help Australians make informed car purchasing decisions and raise awareness about the importance of road safety.

NRMA Insurance will use cutting edge technology, plus the knowledge and data from its Research Centre to explain what to look for when buying cars and to highlight how modern safety technology can help save lives. 

There’s an obvious need for better education. Awareness of common car safety technologies was also low, with less than 30% able to answer what ABS (Anti-lock Braking System) is and only 20% knowing what ESC (Electronic Stability Control) stood for.

The survey also revealed that nearly 60% of drivers did not consider colour as an important factor, yet the NRMA Insurance Research Centre has proved that colour has a direct effect on safety with yellow cars being 10% less likely to be involved in a crash than black ones.

Commenting on the results, Head of Research for NRMA Insurance Robert McDonald expressed his concern about the findings of the survey.

“The results were worrying. Cars have changed a lot over the last 10 years and we urge drivers to understand safety technology and which features to consider when making a car purchase, particularly if buying older, second-hand cars.

“As a leading car insurer, we are committed to road safety and to reducing risk in the community. We are hoping to help people understand the features and technology that can help make cars safer on the road for passengers and pedestrians, so they can make better informed car purchasing decisions,” said Mr McDonald.

The NRMA Insurance Crashed Car Showroom demonstrates what it’s like to be a crash test dummy through the latest virtual reality 3D technology; show how car parts stand up to severe storms by allowing visitors to fire a specially modified hail gun; as well as expose the interior of a fully dissected car to show otherwise hidden safety technology. 

The free event runs from 18 to 27 March 2014. 

Share This Tweet This Email To Friend
Related Articles
The women of Australia have spoken, voting for their favourite…
Read more
It only takes a split second for a child to…
Read more
Safer cars should take a higher priority when buying a…
Read more
Before deciding on what car to buy, consider how and…
Read more
Cry babies

Dry your eyes!
The newest additions are on their way from the Babies who cry real tears!


Latest Tech Used In Shipping Containers
Read how the shipping industry has revolutionised

Motherpedia cover-2

Win 1 set of a 4-book hardcover illustrated boxed set
Barbara Murray’s new 4-book Sound Stories is perfect for parents and educators and could assist with NAPLAN results

Motherpedia cover (4)

Where to celebrate Oktoberfest Australia
Get ready for this celebration!

Motherpedia cover-4

A Fortnight of Foodie Experiences at East Village
A taste of East Village. What's in it for me?

Globber my too fix up cover

We Try: Globber My TOO Fix Up
A scooter that grows with your child

Throw a winning cricket pitch

3 Steps to a Winning Backyard Cricket Pitch
Ex-Adelaide Oval legend curator Les Burdett shares his tips for getting your backyard cricket pitch test match ready this summer

A bike that follows your kids life cycle - motherpedia - cover

A Bike That Follows Your Kids Life Cycle
Check out the Bunzi 2-in-1 gradual balance bike!

Moonlight lifestyle

Moonlight Cinema to bring…
Moonlight Cinema announces brand new Western Sydney venue

Screen shot 2019-11-26 at 8.29.12 am

Your Magical Christmas Wonderland…
Adventure park is about to light up the night sky with its "Christmas Festival of Lights"

Screen shot 2019-11-21 at 11.11.36 am

The Preston Market Gets…
It's time to feel pumped up for the holiday season!


Bunnings team members get…
Help raise funds by buying a snag or donating at your local store.