What does the world need more of? That’s the simple concept behind this year’s World Humanitarian Day where people are asked to turns words into real support for communities affected by humanitarian crises.
Entertainer Beyoncé, along with Gucci, Barclays Bank, Western Union and Intel are joining the United Nations and related organisations to remember those who have lost their lives. But it’s also an opportunity to celebrate the spirit and dedication that inspires humanitarian work around the world.
Beyoncé believes the world needs more empowered men and women so she is championing #Strength as what the world needs more of.
The campaign runs from now until 24th September by inviting people to ‘share’ the sponsored words through social media or via the World Humanitarian Day website. Every time a sponsored word is shared, US$1 will be donated towards aid efforts from the sponsoring organisation.
"It is clear that the world needs more #Humanity," says UN Humanitarian Chief Valerie Amos.
"This year, humanitarian agencies are trying to help more than 70 million people. We know that humanitarian needs are growing and that if we are to meet those rising needs we must do things differently. We have to keep engaging with new partners and supporters. This campaign is a chance to do that."
“Words are the most powerful currency we have. They are the way we express ourselves,” says the creator of the campaign, Jay Benjamin of Leo Burnett New York.
"This new 'marketplace for words' harnesses the collective voice of many and allows corporations to give on behalf of their consumer. It's a new approach to fundraising and corporate social responsibility that brings the world together around common beliefs."
Whether you believe the world needs more love, food, shelter, sanitation, water, laugher or whatever, simply by supporting it, you help to make it happen.
“The more that you share and donate, the more that is raised for humanitarian aid,” says Baroness Amos.
See more about #TheWorldNeedsMore
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