Australians now have no excuse for taking bad videos with the release of a new app that guides users in capturing, editing and sharing video content.
Cinch is the brainchild of Melbourne entrepreneur Alexandra Kinloch, who created the app with co-founder Ben Rashleigh after travelling through the Simpson Desert.
“Having been a professional photographer, I was inspired to capture the adventure on video, but instead of creating a video I wanted to show my family and friends I created a video that even I didn’t want to watch,” says Alexandra.
“I knew there had to be a better way to easily learn how to capture and edit video all on your smartphone.”
Cinch guides users through the filming and editing process with on-screen guidelines, making it easy to record, trim, rearrange and add music.
It’s the only app of its kind developed in Australia that allows in-app video editing and one touch export to YouTube, Facebook and email.
“It always surprises me how many boring videos there are out there of exciting things!” says Alexandra.
“With Cinch we just want to make it a little easier to capture the fun of a family holiday or the excitement of a wedding without needing to be a professional videographer.”
The Cinch Video app is currently free for a limited time and available in the iTunes App Store.
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