Aussie Kids Competing with Mobile Phones for Parents’ Attention:

Mobile phones are gaining an increasing share in the battle for parental attention, with a third of Aussie children (32 per cent), surveyed for a recent study, saying their parents spent equal or less time with them than on their devices. The research, conducted by AVG® Technologies N.V. (NYSE: AVG), the online security company™ for more than 200 million monthly active users, examined children’s perceptions of their parents’ mobile device use, and uncovered some worrying trends. The global study of 6,117 covered 335 Australian adults and 302 children.

Hinting at ongoing digital intrusion upon family life, just over half of the children questioned felt that their parents checked their devices too often (52 percent); and their    biggest grievance, when given a list of possible bad device habits, was that their parents allowed themselves to be distracted by their device during conversations (37 percent) – something that made a quarter of the complainants feel unimportant (26 percent).

When asked about their device use, half of all parents agreed that it was too frequent (54 percent), and many also worried about how this looked to the younger generation. Almost a third (32 percent) felt that they didn’t set a good example for their children with their device use.

“With our kids picking up mobile devices at an increasingly younger age, it is really important that we set good habits within the home, early on,” said Michael McKinnon, Security Awareness Director at AVG Technologies. “Children take their cues from us for everything else, so it is only natural that they should do the same with device use. It can be hard to step away from your device at home, but with a quarter of parents telling us that they wished their child used their device less (26 percent) they need to lead by example and consider how their behaviour might be making their child feel.”

In a country by country comparison, Brazilian parents topped the survey for device use, with 87 percent of children stating their parents used mobile devices too much. More worryingly, 59 percent of Brazilian parents admitted to using the phone while driving – interestingly, 56 percent of children in Brazil also said they would confiscate a parent’s device, if they could (39 per cent in Australia).

Methodology:

AVG commissioned an online survey interviewing parents and their children between the ages of 8-13 to identify perceptions and realities of parental device use in the following markets; Australia, Brazil, Canada, Czech Republic, France, Germany, New Zealand, the United Kingdom and the United States. A total of 6,117 carried out the survey during June 2015. The market research company Research Now carried out the fieldwork using their proprietary panels.