Woolworths has launched its biggest ever drive on prices by reducing the cost of fresh food and big brand products in a move that they say will save families almost $400 over the next year just by doing their normal shop.
The price of hundreds of the most popular products across the store have been cut by up to one-third in the latest drive to deliver savings.
Tjeerd Jegen, Managing Director of Woolworths supermarkets, said the wide range of price reductions will help Aussie families feel more secure and in control of their budget.
“Our customers have told us that finding savings in their family budget is more important than ever. It’s our job to make life easier for our customers, every day, by making sure they are saving on the essential items that they buy most often.
“We have taken a single-minded focus to delivering savings to our customers, lowering the price of literally hundreds of our most popular products across the store. On average, customers will find between 40 and 50 price cuts in every single aisle.
“We are constantly looking for new ways to offer our customers ways to save. Looking at an average basket, these price cuts could save Australian families more than $200 between now and Christmas, and almost $400 in a year on some of the most popular products on their shopping lists.
“The hundreds of price cuts that we are launching are just the beginning of our commitment to delivering more savings every day on essential family items. These prices will stay down for at least six months, and we have even more great savings in store for our customers – every day.”
Examples of the price cuts include:
- FAB laundry liquid (1 litre): reduced by $2 (29%) to $5
- Babylove nappies bulk: reduced by $1.49 (10%) to $13.50
- Kellogg's Corn Flakes (725g): reduced by $1.25 (24%) to $4
- MSA Australian beef rump steak: reduced by $5.43/kg (29%) to $13.50/kg
- Australian hockey ham: reduced by $4.98/kg (21%) to $19/kg
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