Coles Supermarket Group has announced the launch of a range of 90 ‘Simply Less’ healthy food options to encourage Australians to choose healthier food options. The ‘Simply Less’ range was developed in response to Coles customer research which highlighted Australian’s concerns regarding both health and the cost of living.
The ‘Simply Less’ products are an average of at least 15 per cent cheaper than the leading brand equivalent. The range includes ready-made meals and snacks, dairy products, cereals and guilt-free treats that have been developed by chefs and nutritionists.
Coles said that their consumer research found that 1 in 2 Australians are currently trying to lose weight, and that a significant number (86 per cent) would like to purchase healthier food but a majority of them don't do so because of price.
“Our research indicated that Australians are looking for a healthier and tastier option for less. With a price point set at least 15% cheaper than the equivalent leading branded product, Coles Simply Less will change this category by proving that quality food does not need to hurt the hips or the hip pocket,” said Simon McDowell, Coles Group Director, Marketing.
The Coles ‘Simply Less’ range is available in stores now.
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