On the day that the Australian Bureau of Statistics cheerfully reminded us that the first of the 'Baby Boomers' turned 65 this year, the astute Björn Ulvaeus - one of the B's in the 1970s hit group ABBA - announced the opening of Sweden's newest tourist attraction, the ABBA Museum.
The Museum will be part of the Swedish Music Hall of Fame on the island of Djurgarden in the Swedish capital of Stockholm.
ABBA had their international breakthrough when they won the 1974 Eurovision Song Contest with Waterloo. They went on to sell an estimated 378 million albums, and still sell 2.3 million a year, even though it has been three decades since they released their last joint album.
In recent years, ABBA has acquired a new fanbase and a "new audience through (the hit musical and film) Mamma Mia! and streamed music," Ulvaeus said.
"Many of the new fans were not even born when we were active in the 1970s. We hope the museum will give a musical experience of a lifetime, both for our young fans and those who were around when we were on tour and released our albums."
Ulvaeus said the museum was envisaged to offer "something for really dedicated ABBA fans as well as to people generally interested in music. One aim is to let visitors get really close to our history and music."
The other ABBA members Anni-Frid Reuss (formerly Lyngstad), Benny Andersson and Agnetha Faltskog have also endorsed the museum, but there will be no reunion.
The ABBA Museum will feature music, original costumes, instruments, photos and other memorabilia as well as interactive events.
Djurdarden Island is accessible by ferry, tram and bus. The ABBA Museum opens on 7 May next year, in mid Spring, and tickets are on sale for the first three weeks of its operation. Entry is approximately AUD$29 for adults and $7.50 for children and can be purchased online at www.abbathemuseum.com
And in case you either (a) haven't heard of ABBA at all or (b) just want a bit of nostalgia, here's that Eurovision winning performance from 1974.
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