Kerryn Boogaard Kerryn Boogaard
Beverly Goldsmith Beverly Goldsmith
Zoe Bingley-Pullin Zoe Bingley-Pullin

Aussies embrace a simpler Easter:

By going back-to-basics and celebrating at home
By Motherpedia
Date: March 30 2013
Editor Rating:
easterlunch

It's back to the barbie this Easter as more Aussies opt for traditional celebrations at home and confectionery gifts over overseas getaways and fancy restaurant meals.

Across the four-day Easter break, IBISWorld forecasts Australians will spend more than $3 billion, equating to $132.85 per capita. And $185.7 million of that will be on chocolate.

Figures also show Aussies are going back-to-basics and celebrating Easter at home this year.

IBISWorld Analyst Karen Dobie said supermarkets and butchers could expect a boost in spending on traditional barbeque favourites, while fishmongers and liquor retailers will also do well.

Within the food segment, IBISWorld anticipates fish and seafood expenditure to enjoy growth of around 4.9%, with seafood extending its popularity from Good Friday – when many Australians abstain from eating red meat – across to Easter Sunday with prawns and barbequed fish taking pride of place on many Easter tables.

As for what we'll be drinking, Ms Dobie tipped imported wines, cider and craft beers as firm favourites, with Easter alcohol spending tipped to come in at $137.6 million.

Overall, Ms Dobie anticipated food and beverage spending would reach $1.55 billion – a 3.6% increase on last year's outlay.

We will spend more on dark and fair trade chocolates, as well as luxury brands such as Lindt and Haighs.

"Australians are becoming increasingly health conscious, a trend that has resulted in growing demand for low-fat and low-sugar treats. Dark chocolate is expected to be a popular choice this Easter as it is regarded as a healthier indulgence", said Ms Dobie.

"Sustainability will also be on people's minds, with fair trade chocolates tipped to be a favoured gift."

.

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