Current and former football identities will be involved in helping teach young men to better understand the different forms of domestic violence and promote respectful relationships.
AFL CEO Andrew Demetriou and Victorian Crime Prevention Minister Andrew McIntosh launched the DVD program, entitled Tackling the Tackle: Respect is for Everyone, in Melbourne on Wednesday.
Mr MacIntosh said one in four children in Australia were exposed to violence within their families.
"If we don't address the issue of family violence it will create inter-generational crime, and lead no doubt to substance abuse, problems in relation to housing, mental illness and of course inter-generational violence, a significant driver of crime," he said.
"We want to spread the message that violence against women will not be tolerated."
Former Melbourne player Russell Robertson hosts the program, which also features current AFL players including Harry O'Brien and Tom Scully, as well as Kangaroos coach Brad Scott.
"As a man that has three sisters ... hearing all the facts, it astounded me that my sisters have to live in a world where they live in fear sometimes," Robertson said of his decision to support the DVD.
Mr Demetriou said he hoped the program would drive conversation on the issue and shift attitudes towards family violence among young people.
"As a large, diverse and vibrant community, the AFL believes it has a significant role to play in encouraging and promoting respectful relationships," he said.
The DVD will initially be shown to young men at 1100 football clubs across Victoria in the coming months, with a nationwide distribution set to follow.